Social media specialist Dave Patterson shares tricks and tips to enhance your business

MANITOULIN—The Manitoulin Expositor will be hosting a series of free workshops titled ‘The Social Side to Business’  across Manitoulin this fall, teaching Island businesses how to utilize social media to its fullest potential.

Expositor production manager and social media specialist Dave Patterson will be leading the workshops. Mr. Patterson has a background in Internet security “and was on social media before it was social media (message boards back in the early 90s),” he quips. He has facilitated over 100 computer-based classes across the globe and will now be sharing his wealth of knowledge with Island businesses and organizations.

“We are offering the workshop across the Island in Little Current, Gore Bay, Wikwemikong and Mindemoya so that everyone on Manitoulin will have an opportunity to attend,”  explained Mr. Patterson. “We will also be offering it for free because here on Manitoulin we live and thrive together. The better off a business does, the better off we will all be.”

Mr. Patterson said that through the course he will be teaching how to create, maintain and effectively use social media profiles and how to effectively interact with target markets to grow a strong and loyal customer base.

“I will be showing businesses how to brand themselves, how to link posts, the importance of maintaining your profiles and a number of tips and tricks,” continued Mr. Patterson. “Also, it’s not just open to businesses, we would like to encourage anyone who is interested to attend such as church groups, organizations and entrepreneurs.”

Though the workshops are available for anyone to attend, individuals are asked to have a basic knowledge of computers and social media.

‘The Social Side to Business’ will be held in Little Current at the Artisan Room at the Northeast Town office on Tuesday, October 20 from 9 am to 12 pm, in Gore Bay at the Gore Bay Community Hall on Wednesday, October 21 from 9 am to 12 pm, in Wikwemikong at the band office in the council chambers on Thursday, October 22 from 9 am to 12 pm and in Mindemoya at the council chambers on Friday, October 23 from 9 am to 12 pm. Snacks will be provided at all workshops.

For more information or to register call 705-368-2744 or email