We offer premier ad spaces, online and in print, for advertisers looking to target our highly engaged, Manitoulin-focused subscribers. Online, our stories are scheduled throughout the week (3-5 stories per day). In print, The Manitoulin Expositor paper hits newsstands and mailboxes every Wednesday.
🛜 Manitoulin.com advertising
Manitoulin.com is the premiere space for advertising to the Manitoulin Island and North Shore region (both locals and visitors). Our analytics show that more than half of our ~38k unique monthly visitors come to Manitoulin.com directly, by either typing our URL into their browser's address bar or because they have us bookmarked. This means our audience is very loyal and intentionally Manitoulin focused.
Manitoulin.com uses direct-sold ads, as opposed to programmatic ads (e.g. "Google Ads"). This means our ads are immune to ad-blockers, our advertisers' brand integrity will not be associated alongside low-quality clickbait ads, our pages load faster, and there are no third-party trackers dropping cookies into our readers' browsers.
In-story ad spaces are placed and remain forever within the stories published that week. The home page banner ad space begins and ends on our weekly publication date of Wednesday. The dimensions for in-story ads are 350 x 250 pixels, and our home page banner ad is 728 x 90 pixels (desktop) and 300 x 100 pixels (mobile).
Our online ad offerings are as follows:
Website Placements
Homepage Banner | $150 / wk
Your brand exclusively welcomes visitors to our Homepage for a full week. This premium placement captures the attention of our ~34k unique monthly visitors as they navigate to their local news.
All stories for that week | $150 / wk
Your brand leads the reader into their story of choice. Sitting clearly above the membership paywall on all stories published that week, this placement guarantees an impression for every single reader who clicks an article from that week, whether they are a casual visitor or a paying member.
Newsletter Placements (~6,500 subscribers and growing)
Top of Newsletter | $150 / wk
The ultimate direct-to-inbox placement. Your brand serves as the exclusive presenting sponsor at the very top of our Friday Roundup Newsletter, catching our most loyal audience the moment they open their email.
Middle of Newsletter | $100 / wk
High-impact visibility right where readers are most focused. Your brand is seamlessly integrated into the body of the Friday Roundup, capturing active readers as they scroll.
Foot of Newsletter | $50
Your brand is seen by our most dedicated, captivated readers, serving as the final word at the bottom of our weekly dispatch.
📰 The Manitoulin Expositor newspaper advertising
Looking to reach our dedicated readers in the Wednesday print edition of The Manitoulin Expositor? We offer a variety of highly visible print sizes, from Business Card slots to Full-Page takeovers. To book your print placement, email our sales person today, or call us at (705) 368-2744.
The Manitoulin.com Upgrade Bonus: Book any quarter-page or larger print ad and receive a 20% discount on any of the online packages above.
📹 Video Production
Custom commercial video production including premium social media promotion.
The Motion Promo | $250
Make your brand pop. We take your existing logos, photos and core messaging and bring them to life with professional motion graphics, dynamic text and visual effects. This highly engaging, fast-paced digital promo includes guaranteed placement as a pinned video at the top of our social media profiles for one full week.
Full-Scale Custom Commercial Production | $1,000 - $2,000
From script to screen. We will travel to your property or place of business for a professional video shoot and edit the footage into a pristine, 30-second video commercial. We can even integrate custom animated characters and advanced graphics. Includes a 1-week pinned and promoted placement at the top of our social media profiles. Final price is a range because of certain unknown costs, including voice actors, music rights, social media promotion costs, etcetera. Click here for an example.